Background

“Amazing Farm” is a brand name registered under PT Momenta Agrikultura that was established in 28 August 1998. It is the trademark of aeroponic vegetables. PT Momenta Agrikultura was the first company in Indonesia to utilize a greenhouse commercially by growing vegetables using aeroponics method.

The early idea of “Amazing Farm” arose because there was an excellent opportunity in Indonesia for agriculture business. Agriculture business proved itself to be a recession proof business when it thrived during the great monetary crisis in 1998.

The potential became real after seeing how agriculture businesses in developed countries have transformed themselves to be sophisticated and modern. Therefore, we were challenged to prove that we are able to do the same thing in Indonesia, considering Indonesia’s ideal climate for farming.

The first experiment in commercial growing of aeroponic vegetables was carried out in November 1998, in a farm in Lembang, West Java. After a year, the experiment yielded promising results in terms of quality and productivity. Amazing Farm’s aeroponic vegetables was then formally and commercially launched in November 1999.